Brews
Williams Formula 1
London, UK
London, UK
When the Williams Formula 1 Team decided to re-design their site, it was no simple task.
Williams F1 puts out a lot of content (news articles, graphics, race updates, schedules, driver blogs), and one of their big problems was getting that updated content out to fans and the press.
We developed a unique approach to the problem. The front page has a display that gets the latest updates and 'bubbles' them down to the visitor (the still shot doesn't do it justice). This allows a lot of updated content to be highlighted without coming off as dull and cluttered.
We also dramatically simplified adding content. They can update everything from one interface, a single submission updates both the site and the press pack.
And we did it while keeping performance in mind. Their site can get over 100k hits a day, which can kill a normal web application. But we used smart development techniques to speed things up.
Williams F1 got a faster, better looking, more visible, easier to maintain site. So they can spend less time futzing with it, and more time being bad asses.
Williams F1 puts out a lot of content (news articles, graphics, race updates, schedules, driver blogs), and one of their big problems was getting that updated content out to fans and the press.
We developed a unique approach to the problem. The front page has a display that gets the latest updates and 'bubbles' them down to the visitor (the still shot doesn't do it justice). This allows a lot of updated content to be highlighted without coming off as dull and cluttered.
We also dramatically simplified adding content. They can update everything from one interface, a single submission updates both the site and the press pack.
And we did it while keeping performance in mind. Their site can get over 100k hits a day, which can kill a normal web application. But we used smart development techniques to speed things up.
Williams F1 got a faster, better looking, more visible, easier to maintain site. So they can spend less time futzing with it, and more time being bad asses.








